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About Sean O’Shaughnessey

I help companies accelerate their use of new technology for their applications and their data.

With three decades of experience in sales and sales management, I have found that the biggest current challenge for companies is the adoption of new technologies that can radically change their interface with their customers.

This problem could be simplified by the use of cloud technology but it is far more pervasive than that. Companies are struggling with accelerating their use of modern technology to make their external and internal customer experience equivalent to what we all experience with consumer-based devices and interfaces. If your software product is being compared to Apple, Amazon, Facebook, eBay, or LinkedIn then I can probably help you get there faster. I look forward to hearing from you and helping you.

Experience

 Agile Stacks, IncAgile Stacks

Chief Revenue Officer / WW VP Sales

2019 – Present

Helping companies get there faster by simplifying their processes to manage and deploy their on-premise or cloud-based applications using state-of-the-art tools. 


   Red Hat

North American Automotive Strategic Account Manager

 – Present

Helping North American Automotive companies become more competitive!

 Red Hat

Application Development Sales Specialist

 – 

Helping Fortune 500 companies in the Ohio Valley area become more effective by using new technologies to more efficiently manage/deploy applications as well as develop applications more quickly.

 Pentaho

Manager, Major Accounts

 – 

Helping Fortune 500 companies in the Ohio Valley area and New York become more effective by accelerating their use of Big Data.

 Couchbase

Sr. Enterprise Account Executive

 – 

Helping customers take advantage of Couchbase in NoSQL implementations for IoT and customer relationship use cases.

TIBCO Software Inc.

Sales Director

 – 

I managed relationships with select Global 2000 companies with the help of a small group of professionals. We helped these companies implement SOA based architectures to react more quickly to the needs of their customers.

 TIBCO Software

Sr. Account Executive

 – 

I managed relationships with select Global 2000 companies. I helped these companies implement SOA based architectures to react more quickly to the needs of their customers.

 Oracle Corporation

Fusion Middleware Sales

 – 
Cognos

North American Automotive Manager

 – 

I was the North American Automotive Manager responsible for the relationship to the traditional big three North American automotive companies: GM, Ford, and DaimlerChrysler.

   Business Objects

Account Executive

 –  (2 years)

Major accounts in S. Ohio, Kentucky, and Tennessee such as Nationwide, NCR, Fifth Third, Lexmark, etc.

 ePartners

Regional Vice President, Sales

 – 

Managed a team of people covering OH, MI, IN, and KY as well as a team that covered TX, OK, LA.

Copernus

Vice President Sales

 – 

VP Sales at an internet startup trying to develop a product, reputation and attract VC money.

SDRC

District Manager

 – 

I managed the Cincinnati District.

 Parametric Technology

Sales Representative

 – 

Automatix

Regional Manager

 – 

Allen-Bradley

Account Executive

 – 

Education

BSME, Mechanical Engineering
 – 

Activities and Societies: Phi Gamma Delta

Volunteer Experience

Basketball official and IT Director

Greater Cincinnati Basketball Officials Association

Publications

Eliminate Your Competition

Only the winner of the order is not eliminated. Make sure that your competition is eliminated – NOT YOU!

Most salespeople lose the deal before they ever get started! It isn’t uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don’t you wish that you could be the preferred vendor for all of your opportunities?

Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory.

The typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship.

In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect.

In this book, I will show you how to eliminate your competition and maximize your commission.

The Confident Investor

If you invested $10,000 in Apple in January 2006, you would have increased your profit an additional 10.8% by using the techniques in this book rather than “Buy and Hold.” That is an additional $10,100. In the same time frame, you would have increased by 42% in Google and 135% in Buffalo Wild Wings. This book explains how to identify great companies, purchase the stock at a discount in those companies, and accelerate wealth-building over time.

Recommendations

A preview of what LinkedIn members have to say about Sean:

  • Often life puts you in contact someone, and you wish you had known this person earlier. Working shoulder to shoulder with Sean is like that. He runs Sales. I run Marketing. Yet, the synergy between our departments is amazing because we understand the common goal of achieving a growth mission.

    Sean’s accumulated sales experience should be something every marketer needs to learn. In return, Sean’s openness and willingness to collaborate with me drove so our achievements faster than ever before. For example, we generated 2x more campaigns because we fluidly tested, retested and adjusted. There were no barriers to our imagination and ability to execute. I could drive new topics based on his vast knowledge from prospect and customer conversations.
    Working with Sean, no – let me restate that …. ‘collaborating’ with Sean is how sales and marketing departments should be. Like I said in my introduction – I wish we had known each other earlier. But I know him now. And that’s what counts because today and tomorrow is where achieve our next successes.

  • Sean is excellent at bringing customers and products together, particularly technology products. As a client of his, he convinced my organization that we were looking for the wrong thing, showed us what the right product was, convinced us to purchase it, and guided us through our biggest risks as adoptees. He explained benefits, addressed our concerns, and enabled us to be hugely successful. He’s been an excellent and reliable salesman, and his temerity, confidence, and steadiness enabled our success. I strongly recommend working with Sean.

  • Sean is a great sales leader and closer. Worked with Sean at Tibco for 5 years, he always achieved his goals and the team loved him as a rep and manager. That led me to hiring Sean at Pentaho in a green-field territory with no install base and he was awesome. Sean has great relationships and understands his clients business challenges and in doing so delivers great advice/solutions. His strong work led to Pentaho being acquired by HDS. Please contact me for a recommendation, Sean is going to bring value and results.

  • Sean is excellent at bringing customers and products together, particularly technology products. As a client of his, he convinced my organization that we were looking for the wrong thing, showed us what the right product was, convinced us to purchase it, and guided us through our biggest risks as adoptees. He explained benefits, addressed our concerns, and enabled us to be hugely successful. He’s been an excellent and reliable salesman, and his temerity, confidence, and steadiness enabled our success. I strongly recommend working with Sean.

    Sean is a very good strategic sales professional. Sean and I have worked together at TIBCO and Red Hat spanning close to ten years. During this time we were colleagues. Sean was always an outspoken leader on the team. He was always willing to help using his experience and wisdom.

    It is a pleasure to work with Sean. As our sales rep, I counted on him to provide advise on how to address issues that arose during our implementation. He recognized the complexity of our environment and our installed base of software. Rather than try to convert us to a stack that he sold, he helped us work within our existing investments. This made me trust his opinion more than once when he said his product was the best. I knew he would tell me if the solution was workable without his software. Aside from his integrity, he is a great guy in general. I enjoy speaking with him on a personal level as well as a professional one.

Sales Blog

Eliminate Your Competition A Trapper’s Guide to Increasing Your Commission

  • What do you do if you want to build rapport with potential clients during a sales call?
    by Sean O'Shaughnessey on April 19, 2024 at 2:31 pm

    In my role as a fractional Vice President of Sales, I frequently coach relatively inexperienced salespeople on techniques to improve their revenue. Recently, I was asked, “What do you do if you want to build rapport with potential clients during a sales call?” It was a great conversation with this inexperienced salesperson, and I wanted … Read More Read More

  • The Power of Decision Timelines in Streamlining Sales Processes
    by Sean O'Shaughnessey on March 14, 2024 at 5:23 pm

    In situations where complex deals and large buying teams are the norms, the path to closing a deal often feels like navigating a labyrinth. My discussions with clients have illuminated the critical role of a well-structured approach in guiding selling and buying teams through this maze. A pivotal element in this structured approach is the … Read More Read More

  • Staying Top of Mind: The Power of Sharing Industry Insights with Customers and Prospects
    by Sean O'Shaughnessey on September 25, 2023 at 11:44 am

    Staying top of mind with your customers and prospects is crucial for long-term success in B2B sales. As a salesperson, you understand the importance of improving a company’s revenue generation capability. One often overlooked strategy is the art of sharing industry and management articles with your clients. In this blog post, we’ll explore why successful … Read More Read More

  • The Quintessential Salesperson: Navigating Trust, Value, and the Art of the Ask
    by Sean O'Shaughnessey on June 2, 2023 at 12:43 pm

    In the exciting world of sales, getting swept up in targets, quotas, and the rush of closing deals is easy. Yet, as a young salesperson just starting out in your career, it's crucial to remember the essence of your role: You're not just a seller; you're a valuable addition to your customers' lives and their companies. You offer a benefit that goes beyond the product you sell - you provide solutions, help achieve goals, and in doing so, create value that far outweighs the monetary cost of your product.Read More The Quintessential Salesperson: Navigating Trust, Value, and the Art of the Ask

  • You Need Timed Repetition to Influence Your Prospects
    by Sean O'Shaughnessey on March 4, 2023 at 5:46 pm

    In the world of sales and marketing, there is a principle known as the “Rule of 7.” The Rule of 7 is a principle that states that a prospect needs to see or hear a message at least seven times before they take action. The idea behind the Rule of 7 is that a prospect … Read More Read More

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